Hi, I’m Rodrigo Peixoto – Senior UX/UI Designer
Figma · UX Research · AI-Driven Simulations · Illustration
Crafting intuitive, AI‐driven, user‐centered digital experiences
With over 10 years of experience in fully remote Agile Scrum environments, I leverage Design Thinking and Lean UX to drive rigorous UX Research, product discovery, and Usability Testing.
Works
Real-World Projects
Game Sports Prediction
SaaS B2C · Gamified Sports Platform · Continuous Delivery
Leading the UX strategy and design system for Lebi, a gamified sports prediction platform. From discovery to launch, I transformed a blank slate into a scalable product — blending user research, real-time data visualization, and gamification to drive engagement and developer efficiency.
State Bank
Digital Banking Platform · Fintech App · Next-Gen UX
Revamping Digital Banking for the Next Generation. A four-month UX initiative to rejuvenate a leading Brazilian bank's offerings, enhancing appeal and engagement among younger customers through strategic user-centric redesigns.
Cloud Computing
Cloud Platform (IaaS/PaaS) · SMB Self-Service · Multi-tenant
Leading a multifaceted team to design, develop, and launch foundational cloud services and a corporate website, setting new standards in the Brazilian tech sector.
Global Personal Care Cosmetics Group
Enterprise E-commerce Suite · Product Strategy · 15-Month Overhaul
A 15-month UX overhaul transforming the app for a global cosmetic leader. Focused on user-centered solutions, aligning diverse stakeholders, and addressing key pain points to ensure a seamless and efficient digital experience.
Hardware Diagnostics
Enterprise Software · OEM Diagnostics Tool · Global Roll-out
Revitalizing Hardware Diagnostics for Enhanced Usability. A 24-month UX initiative (2018-2020) to transform Lenovo's diagnostic tool, addressing global usability challenges and integrating new technologies. Led a diverse team to redesign the interface, ensuring cultural sensitivity and user-centric solutions for a seamless, efficient, and modern user experience.
Project Case Studies
NeoMarket
B2B SaaS for Merchants · Marketplace Portal · 15-Day MVP
A 15-day UX initiative to design an innovative, accessible shopping solution for NeoMarket in Brazil. Focused on user-centered design, addressing automation's social impact and accessibility, creating an intuitive, seamless, and inclusive digital shopping experience.
Clients I've worked with
With over 8 years of professional experience, I have had the privilege of collaborating with a diverse range of clients across various industries, including technology, finance, retail, healthcare, agriculture, education, personal care, cloud computing, and financial services.
Skills
User Experience (UX) Design
- User Research, UX Strategy, Usability Testing, Prototyping, Wireframing.
- Information Architecture, User-Centered Design.
- Developing personas, mapping, journeys to ensure optimal experiences.
Design and Creativity
- Visual Design, Graphic Design, Service Design, Inclusive Design
- Applying Design Thinking to solve complex problems and create engaging stories
- Branding and storyboarding to build strong, recognizable identities
Technical Skills
- Proficient in Figma, FigJam, and Confluence for seamless design and collaboration.
- Web Development and Digital Marketing expertise.
- HTML/CSS and Adobe Creative Suite for versatile design capabilities.
Research and Analysis
- Conducting Market Research and Data Analysis to inform design decisions.
- Ethnographic Research, Surveys, and Interviews for deep user insights.
- Utilizing Sentiment Analysis to predict user preferences.
Design and Creativity
- Strategic Planning and Project Management to guide projects from concept to completion.
- Leading cross-functional teams with Agile Methodologies for efficient collaboration.
- Effective Stakeholder Management to align project goals.
Industry-Specific Knowledge
- Experience in Cloud Computing, Financial Services, Healthcare, Retail, Education, Agriculture, and Personal Care.
- Adapting design strategies to meet the unique challenges and opportunities in each sector.
- Critical Thinking and Adaptability.
